Definition
A lead measure tracks what you can do now that most strongly predicts the result you want later.
Origin
Popularized in execution systems such as 4 Disciplines of Execution (4DX), distinguishing proactive input metrics from retrospective output metrics.
Mechanism
Lag measures report outcomes after the fact; lead measures track behaviors under direct control. Because they are frequent and actionable, they tighten the feedback loop and increase course-correction speed.
Applications
Useful for weekly commitments, sales routines, learning reps, and behavior installation: define one measurable action cadence before chasing the final score.
Sources
Cite
- McChesney, C., Covey, S., & Huling, J. (2012). The 4 disciplines of execution: Achieving your wildly important goals. Simon & Schuster
- McChesney, C., Covey, S., Huling, J., Thele, S., & Walker, B. (2021). The 4 disciplines of execution: Revised and updated. Simon & Schuster