Quote
“You miss 100% of the shots you don’t take.”
— Wayne Gretzky
Why this matters today
Fear of missing, failing, or looking foolish can freeze you before the first honest attempt. The worst outcome is often not a miss — it is watching from the sideline while the conversation, project, or rep never starts.
Your Battle Of the Week is decided by attempts you still control today, not by perfect conditions tomorrow.
Your move
Name one shot you have been circling — message, call, first draft, first rep. Take it before end of day. If it misses, log it in your Failure Strategy as data, not verdict.