 | (1) Eat the frog = tackle the highest-impact or most resisted task early. (2) Morning-first beats deferring the hard move to a depleted afternoon. (3) Pair with 90-90-1 cadence in doctrine — Tracy holds the scheduling label; concepts hold the ritual. Brian Tracy First published 2001 - 2nd ed. (2007) · Berrett-Koehler · ISBN 9781576754221 |
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Key principles
- Eat the frog — Tackle the highest-impact or most resisted task early — resistance is signal for priority, not deferral.
- Morning-first — Hard moves belong in fresh attention — afternoon depletion buys procrastination dressed as busyness.
- Single task focus — One frog at a time — scattered starts leave every frog half-eaten.
- Cadence pairing — Morning-first scheduling pairs with lead-measure rituals — doctrine lives in concepts, Tracy holds the label.
Core science
Tracy’s productivity frame prioritizes highest-leverage resistance tasks early — scheduling discipline over mood-dependent deferral. Pair with Battle Of the Week when the mechanism map helps.
Application
Reach when the hardest move keeps sliding to a depleted afternoon — eat the frog while attention is fresh, tied to this week’s Battle. Open Eisenhower Matrix on the Atlas shelf for triage vocabulary. Curated domain trail: Productivity.
Example
- 90-90-1 — Club cadence spine.
- Conditioning — state before the frog.