Abstract
Leary and Kowalski review impression management — people monitor how they appear and strategically communicate image; the model splits impression motivation and construction.
Leary, M. R., & Kowalski, R. M. (1990). Psychological Bulletin, 107(1), 34–47. DOI
Key findings
- Two components — Why manage image vs how — distinct processes.
- Public self — Social life runs on perceived audience — even when alone sometimes.
- Strategic communication — Clothing, stories, and stance signal identity on purpose.
- Performed identity — The self on display is crafted, not accidentally leaked.
Limits
Synthesis review — strong map for the field, not one fresh trial; use for orientation before primary studies.