Abstract
Gollwitzer shows implementation intentions — if-then plans linking cue to action — strongly boost goal attainment by automating the when-where-how of striving.
Gollwitzer, P. M. (1999). American Psychologist, 54(7), 493–503. DOI
Key findings
- If-then plans — When situation X, I do Y — pre-decision removes friction.
- Strong effects — Meta-level review reports large gains vs goals alone.
- Automatic trigger — Cues launch behaviour without fresh deliberation.
- Bridge to action — Closes gap between intention and behaviour — Jim Rohn stack.
Limits
Implementation-intention review — large effects in meta-analyses; if-then plans fail when cues are vague or environments shift.
Application
When intention dies at the doorway — add when-where-how, not another why. See Jim Rohn · La Remontada.