 | Herold’s Vivid Vision is a company-wide future narrative — written in present tense, shared with the team, and used to align hiring, product, and ops. Not a personal three-year sensory slice; the organisational alignment document behind shared direction. Cameron Herold First published 2017 - Edition (2018) · Lioncrest Publishing · ISBN 9781619618770 |
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Key principles
- Present-tense future — Describe the company three years out as if already true — sensory detail for culture, clients, and rhythm.
- Shared document — One written vision the whole team can read — not founder-only slides or oral myth.
- Alignment filter — Hiring, projects, and spend get tested against the vivid story — misalignment surfaces early.
- Annual refresh — Vision is living text — revised on cadence, not laminated once.
- Culture in prose — Values show up as scenes and behaviours in the narrative — not bullet values on a wall.
- Ops before tactics — Strategy follows a shared picture of what winning looks like — reduces scattered initiatives.
Core science
Practitioner framework from scaling COO work — not a controlled trial. Bibliographic anchor for company alignment rituals; pair with Club vivid-vision doctrine for the personal three-year sensory slice.
Application
Reach for this volume when a team or company needs one readable future story everyone can cite — not when you only need a personal calendar-grade vivid slice (Club doctrine covers that layer). Open Behavioral change canon on the Atlas shelf for the mechanism map.